| 10/28 | Catalyst Named to BtoB Magazine’s Best of 2009 Catalyst won one of BtoB Magazine’s best creative awards of 2009 in the Nontraditional category for our “Catalyst Bat Phone.” |
| 10/12 | Catalyst Direct Hires 20-Year Digital Veteran Peter Platt Rochester, NY, October 5, 2009 – Digital pioneer Peter Platt joins Catalyst Direct in the newly created role of Chief Digital Officer, leading all digital marketing initiatives for the agency. |
| 09/30 | Dustin McAdams on Integrated Marketing Summit panel Dustin McAdams, Chief Information Officer at Catalyst, will be one of the featured speakers at the Integrated Marketing Summit, October 8, in Kansas City, MO. He’ll be on a panel sharing his views on The Present and Future of Database Direct Marketing. Read more on Dustin McAdams on Integrated Marketing Summit panel… |
Don’t Strike the Captain Morgan Pose in Social Media
While reading the recent stories about Captain Morgan’s guerrilla marketing effort with the NFL, I realized that we’re often tasked with similar objectives for developing social media campaigns. There are huge audiences out there actively communicating and brands want to be part of the conversation, but is inserting our message really the right approach?
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